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Bangor Historical Society/WABI Collection
Advertising
Universities and colleges
1) 0301.0001
J. Barnhart, Gadget Master
Man in the studio in a kitchen set demonstrates a Gadget Master food slicer, juicer, garnish maker, trimmer, safety grater and towel. [Probably John Barnhart, who performed his...
5) 0301.0002
Emery Brown Co. Commercial
Waterville: Spring fashions modeled in the studio by two women for the Emery Brown Co., Waterville, featuring blouses for $2.98. Woman's voice-over describes blouses.
23) 0308 cat. 1002-02-WABI-59
Dead River Presents
3 ads for Dead River Co. in which man describes company's contributions to Maine, and encourages viewers to watch 'Dead River Presents' Sunday night television program.
30) 0309 cat. 0007-09-WABI-60
Eastern Trust and Banking Co.
Commercial about the Eastern Trust and Banking Co., and list of branch offices. Probably used with the University of Maine 114th Commencement, which they sponsored live telecast...
32) 0309 cat. 0007-10-WABI-60
Merchants National Bank
Commercial for Merchants National Bank, advantages and locations of various branches. Probably broadcast with University of Maine 114th Commencement. 'Remember, you are always w...
33) 0309 cat. 0007-11-WABI-60
Merrill Trust Co.
Merrill Trust Co., advantages of the banking system. 'The commencement broadcast is a public service provided by Merrill Trust Co.' Probably broadcast with University of Maine 1...
33) 0309 cat.0007-13
Bowl MOR Lanes
Exterior Bowl MOR Lanes, three men shaking hands, man bowls a strike. Ref. 300.
1) 0309 cat. 0008-02-WABI-60
Hampden Roofing
Product promotion: Scenes include demonstration of the strength of the exterior door of a house and CU of trim and siding. Man hangs from door, looks at camera. Two men stand on...
1) 0310 cat.0008-05-WABI-59
Basketball : Bates College
Lewiston: Basketball, scenes from two different games at Bates College. Back and forth shots following ball. Ref. 300.
2) 0310 cat.0008-06-WABI-59
Basketball : University of Maine vs. Colgate
Basketball, typical shots, including a short fight and shots of the clock.
16) 0310 cat.0008-07-WABI-59
Basketball : Colby vs. Bowdoin
Typical basketball game shots, back and forth on court. Ref. 300.
17) 0310 cat.0008-10-WABI-59
Basketball : University of Maine vs. Colby
Typical shots of a basketball game. Some shots of crowd. Ref. 300.
13) 0310 cat.1002-05-WABI-59
Maverick at Univ. of Maine
UM students keep small patch of land clean as Maverick stands off to side.
9) 0313 cat. 0009-04-WABI-59
University of Maine Basketball Players
Orono: University of Maine basketball team practices in the University gym. Scenes include the team shooting foul shots in a head-on MS, interview with the coach, and a pose by ...
25) 0316 cat.0010-11-WABI-60
Libby Motor Renault
Commercial for Libby Motors for the new Renault. No visible image. Announcer states advantages of buying a Renault.
15) 0316 cat.0010-12-WABI-59
Station ID and Season's Greetings
Bangor: Station ID in the form of a Christmas card held in someone's hands. The card is opened and the inside says, 'Merry Christmas and a Happy New Year from WABI-TV Channel 5 ...
14) 0316 cat.0011-03-WABI
WABI News Promo Globe
Bangor: Promo for WABI. Shots include revolving globe, 'WABI News Channel 5.'
40) 0316 cat.0011-10-WABI-61
ETV Shulton
Interview with Tarpy Shulton about the role of UM in educational television. He describes history and future of Educational Television (ETV) in Maine. Fred Howler (?) discusses ...
8) 0317 cat.0012-01-WABI-59
Mammoth Mart
Mammoth Mart Old-Fashioned Sale Days. Group dressed in period costume poses around piano.
25) 0317 cat.0012-07-WABI-58
Bowl MOR Lanes
Ad for Bowl MOR Lanes
33) 0318 cat.0013-04-WABI-60
Shell Sign
Revolving Shell service station sign. Two takes.
24) 0322 cat.0016-06-WABI-60
Farm and Home Week at UM
Students and faculty at Farm and Home Week presentation. Students walking in front of Student Union, students and faculty listening to speaker.
31) 0322 cat.1007-09-WABI-60
Farm and Home Week at Univ. of Maine
Live broadcast including UM sign, a WABI interview, people seated and listening, baby animal playing.
14) 0322 cat.1008-02-WABI-60
Sears Roebuck Farm Dept.
Commercial for Sears. Man tries to sell couple an item at Sears, then shakes their hands.
5) 0325 cat. 0018-04-WABI-60
UM Football Squad
Shots of UM 1960 Football squad include players executing ball snaps and passes, lining up, and coaches.
5) 0325 cat. 0018-11-WABI-60
Cornerstone at UM
Dedication ceremony at which cornerstone marked 1960 is laid as part of Dormitory M-2.
6) 0328 cat. 0018-16-WABI
Country Kitchen
Country Kitchen Bread ad. Bread slice is torn in half, then loaf is shown. Narrator says, 'Only batter whiping makes bread this tender, and only Country Kitchen is batter whippe...
28) 0328 cat. 0018-17-WABI-61
Beacon Finance
2 spots for Beacon Finance Co. First features John J. Flaherty Jr. Second features William G. Hayes.
30) 0328 cat. 0018-20-WABI-61
Beacon Finance Co.
2 spots for Beacon Finance Co. First features John J. Flaherty, Jr. Second features William G. Hayes.
15) 0328 cat. 0018-21-WABI
Country Kitchen
Commercial: Country Kitchen bread, 'Have you tried the tenderness test?' A woman compares normal bread to batter-whipped Country Kitchen bread, tearing it.
31) 0328 cat. 0018-23-WABI-61
Dead River
Dead River Co. ad in which a man makes a speech. 4 takes.
27) 0328 cat. 0019-06-WABI-60
Pre-legislative Conference
Orono : University of Maine; Conference shots include conference and UM signs, speakers at a podium, crowd, officials.
33) 0328 cat. 1008-14-WABI
Cushman Bakery Products
Commercial : shows woman seated at a table extolling virtues of Cushman products and pouring syrup over Cushman brownies and ice cream.
28) 0332 cat. 0019-10-WABI-61
Freeses
Freeses Gold Bond Stamp commercial. Stamp spins with caption, a stamp book filling up, and a poster for the stamp.
10) 0332 cat. 0019-11-WABI-60
New Central Furniture
First commercial is for refrigerator with double doors. 2 takes. 36 ft. each. Second commercial is for washer-dryer set.
16) 0332 cat. 0020-01-WABI-61
Freeses
Freeses Gold Bond Stamps spot. Stamp spinning, a stamp book filling up and displaying its total value, and poster advertising stamp.
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